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Todd Pletcher: Post-Teen Icon?

Youbet.com is signing up racing personalities as endorsement partners and they have gone for Todd Pletcher (39) to ‘help expand the company’s appeal to younger audiences.’

This suggests that his erstwhile mentor, D. Wayne Lukas (also on board the YouBet.com endorsement train) doesn’t have that spark (or ‘it factor’ to use current youth marketing lingo […]