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This Is What I’m Talking About, People

PA Craft Beer FestAfter something of a lackluster summer so far for American horse racing (the stalwart efforts of Blind Luck, Havre de Grace and, occasionally, their jockey cams excepted), things are finally moving in an interesting direction.  No, not the announcement that the Breeders’ Cup is going back to Santa Anita – that seemed something of a foregone conclusion, but hey, if it gets Frankel to the Breeders’ Cup, then fair enough – but the announcement that Philadelphia Park Parx is having a beer festival on a race day.

As regular readers know, I have long complained about advocated for better food and drink at the track (especially at the regional tracks that may not have the luxury of hosting a well-known event like the Breeders’ Cup or a Triple Crown race), and at long last, it has happened. The PA Craft Beer Fest will be bringing together more than forty local beers (and around these parts, it’s very easy indeed to find that many great beers), with some beer curation from the good people behind Philly Beer Week.  I imagine we will see some goodies from Yards, Philadelphia Brewing Company, Troegs, Flying Fish and, appropriately enough for a wagering day, Victory – all ideal ingredients for a fine day out at the track.  Hopefully there will be some reasonably good racing on the card as well – after all, it would be easy enough to have each brewer kick in a little cash to name a race after their beer to add a little interest – I look forward to introducing some of my beer geek friends to some of my horse racing friends and vice versa.

And as it’s still a relatively recent event, I have to admit I liked the Battle of the Exes at Del Mar (note for beer geeks joining us for the first time: this was a match race between two utterly unremarkable horses, who were ridden by ex-partners/former stars of TV’s ‘Jockey’ Mike Smith and Chantal Sutherland; it should be noted that neither jockey was nude, despite what your search engine might want to suggest) – given that top horses seldom remain in training long enough to generate much of a following, why not focus on the jockeys, especially when those in question already have a recognizable media profile?  A little creativity from racing’s marketing departments is always most welcome.

See you at Philadelphia Park Parx in September; I am happy to take any consulting fees in liquid form.


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